SOA (service oriented architecture) is an efficient combination of consulting, hardware and software. This cross-media presentation used the fictitious company Panta Rhei (CEO: Frank Bremer) to demonstrate how SOA can sharpen a company’s competitive edge. The project focussed on tapping the potential of Web 2.0 by integrating users’ reactions and discussions in communications (user-generated content).

The project comprised a whole bundle of activities, including a website, a blog by virtual CEO Frank Bremer, presentations, podcasts and exhibits. These presented the success story of Pantha Rhei – and formed the cornerstone of a community that was used extensively.