Embedded in a futuristically designed display construction, which allows access from two sides, this interactive presentation makes extensive use of holographic technology for creating a completely new product experience: A real acrylic model of the Audi e-tron is surrounded and filled with virtual content.

Based on the selected topic, the display creates virtual parts and construction details within the model itself. Typography, videos in seemingly free-floating windows and further 3D content provide further information and add to the unique experience.

The Mutabor Design GmbH contracted MAD HAT for developing, constructing and servicing the technology of this exhibit as well as for part of the content production.

This exhibit was a highlight of the Audi Technology Park at the IAA 2009. Since then, it is used extensively in worldwide presentations.